This is the second part of a three-part analysis on micromobility. The first part explained why micromobility is so appealing as an alternative to public transportation. The second part of the analysis will focus on how COVID has affected the industry. Lastly, the third and final part of the analysis will focus on the future of the industry — where it’s going and how companies fight for marketshare.

COVID has transformed the way individuals think about transportation. For one, safety and health have become top considerations for passengers and as a consequence, the sales of bicycles and other single-seater, open-air…


Woman riding a share bike in a city.
Woman riding a share bike in a city.

This is the first part of a three-part analysis on micromobility. The first part aims to explain why micromobility is so appealing as an alternative to public transportation. The second part of the analysis will focus on how COVID has affected the industry. Lastly, the third and final part of the analysis will focus on the future of the industry — where it’s going and how companies will fight for marketshare.

City residents have by now undoubtedly observed the explosion of e-bikes, e-scooters and electric mopeds that have taken over bike lanes. In New York City alone, I’ve seen everything…


This article was originally published on my free business strategy newsletter, No Ordinary Strategy. To get insightful, well-researched articles delivered straight to your inbox every week, click here.

Photo by Gerson Repreza on Unsplash

Founded in 2002, GoPro (NASDAQ: GPRO) is the pioneer in active lifestyle cameras, practically inventing the market segment (GoPro). While their brand may be a household name, GoPro is struggling: ever since its 2014 IPO, the company has seen very-little to zero growth. Since its 2014 peak of $86.97, the stock has dropped by 86.8% to $11.48 as of publication.


This article was originally published on my free business strategy newsletter, No Ordinary Strategy. To get the insightful, well-researched articles delivered straight to your inbox every Thursday, click here.

McDonalds vs. Burger King is a classic tale of business rivalry. Since the 1950s, the two fast-food giants have been battling out for market share in the ever-saturated fast-food market. The winner? Depends when you ask.

Most recently, the UBS Evidence Lab surveyed over 2,000 U.S. …


This article was originally published on my free business strategy newsletter, No Ordinary Strategy. To get the insightful, well-researched articles delivered straight to your inbox every Thursday, click here.

Amazon logo on a Samsung Phone
Amazon logo on a Samsung Phone
Photo by Christian Wiediger on Unsplash

Just last week I bought a new bathmat for my apartment. Like most Amazon shoppers, I didn’t think twice about the exact price: it was within my price range, the mat had good reviews and it would be delivered the very next day.

Great. I ordered it.

In hindsight, it turns out I got a good deal. At $12.99, the bathmat was the cheapest it had ever been.


This article was originally published on my free business strategy newsletter, No Ordinary Strategy. To get the insightful, well-researched articles delivered straight to your inbox every Thursday, click here.

Photo of outside the cinema
Photo of outside the cinema
Photo by Myke Simon on Unsplash

Founded by Stacy G. Spikes in 2011, Moviepass wanted to offer a subscription-service for movie-goers. According to Spikes, the idea behind Moviepass came from his realization that with an ever-declining number of movie theater attendees, there was an opportunity to modernize the movie-theater industry.

The company was backed by True Ventures, AOL Ventures, Lambert Media, Moxie Pictures and Helios and Matheson. …


This article was originally published on my free business strategy newsletter, No Ordinary Strategy. To get the insightful, well-researched articles delivered straight to your inbox every Thursday, click here.

If you aren’t under the age of 13, there’s a high chance you haven’t heard of Roblox.

Roblox is an online, multiplayer gaming platform launched in 2006 which allows players to create games and play games created by others. To date, Roblox has over 50M different games.

While free-to-play, cosmetic and in-game additions are available in exchange for “Robux”, Roblox’s site-wide currency. Players can earn Robux through a one-time payment or…


Photo by Andrew Neel on Unsplash

Google has already changed the way we look and find information. As if that wasn’t enough, Google’s new venture, Google Certificates, is aiming to change the way we learn.

Google is launching $49/mo Courses to Replace College Degrees

The company has recently introduced professional certificates which aim to prepare you for careers in IT. So far, only an IT support certificate is available but additional certifications in data analytics, project management and UX design will be released in March. All are priced at $49/mo and take, on average, 6 months to complete.

In an interesting turn of events, Kent Walker (the SVP of Global Affairs at Google) announced that…


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GameStop Store

The recent $GME fiasco led me re-visit GameStop and its financials. What I found was a nightmare: if GameStop doesn’t re-invent itself, it’s headed for bankruptcy.

GameStop’s Current Situation

GameStop’s lack of preparation for the digital transformation of gaming has had a huge impact on the company. As it stands, the world’s largest video-game retailer is headed for bankruptcy. Squeezed by secular trends within the gaming world, the retailer is banking on an antiquated business model and the profit-sharing of Microsoft and Sony’s digital…


This article was originally published on my newsletter. Subscribe for weekly articles on the intersection of business and strategy.

Photo by Austin Distel on Unsplash

The podcasting industry is at a fork in the road. Although podcasting generated over $1B in revenue in 2020, the earnings were unevenly distributed with the top 3% of podcasts capturing majority of the revenue and the other 97% left to scramble (Supercast). Such extreme disparities often go one of two ways: either they consolidate and companies acquire some level of monopoly power, or the industry as it stands disappears. I believe the latter will occur.

Top podcasts are going to…

Benjamin Schroeder

Up-and-coming strategist from France living in NYC. I write a free, weekly newsletter on business strategy at bcrschroeder.com.

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