Strategy has been around for thousands of years, having originated from the need for people to defeat their enemies. In fact, the first written works that explicitly discuss strategy come from China around 400–200 B.C., with Sun Tzu’s The Art of War, written in ~400 B.C., receiving critical acclaim as some of the best work on military strategy.

Business strategy as we know it today however, is far more recent. With its frameworks, models and algorithms, today’s business strategy was born in the United States in the 1960s. …


Photo of stacks of hundred dollar bills
Photo by Giorgio Trovato

In his book, The Four: The Hidden DNA of Amazon, Apple, Facebook, Google, NYU professor and entrepreneur Scott Galloway presents the T-Algorithm (Trillion Algorithm), a strategic framework based on identifiable commonalities across four technological unicorns: Apple, Amazon, Alphabet (Google) and Facebook (Microsoft joined the trillion-dollar valuation club after the release of the book). The framework aims to explain why these companies are worth over $1 Trillion and give the tools necessary for one to identify potential future unicorns.

In this analysis, we aim to understand what makes a company worth $1+ Trillion. …


This article was originally published on my free business strategy newsletter, No Ordinary Strategy. To get insightful, well-researched articles delivered straight to your inbox every week, click here.

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When I was growing up, I received a $20 Apple gift card every Christmas. I was ecstatic — $20 enabled me to buy 20 songs at $0.99/song on iTunes. Fast forward 10 years and I now have over 2,000 songs downloaded on Spotify for just ~$10/month. How times have changed.

Just like Spotify disrupted the pay-per-song business model, Netflix is looking to disrupt the pay-per-game video-game business model. Netflix announced on Wednesday…


This is the third part of a three-part analysis on micromobility. The first part explained why micromobility is so appealingas an alternative to public transportation. The second part of the analysis focused on how COVID has affected the industry and lastly, the third part focuses on the future of the industry — starting from where it is now to where it’ll be in 10 years.

Woman standing next to bike from a bike sharing company
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The following references an opinion and is for information purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.

Micromobility is a young industry and yet, it’s…


This is the second part of a three-part analysis on micromobility. The first part explained why micromobility is so appealing as an alternative to public transportation. The second part of the analysis will focus on how COVID has affected the industry. Lastly, the third and final part of the analysis will focus on the future of the industry.

COVID has transformed the way individuals think about transportation. For one, safety and health have become top considerations for passengers and as a consequence, the sales of bicycles and other single-seater, open-air transportation methods (deemed safer in a pandemic) have surged. …


Woman riding a share bike in a city.

This is the first part of a three-part analysis on micromobility. The first part aims to explain why micromobility is so appealing as an alternative to public transportation. The second part of the analysis will focus on how COVID has affected the industry. Lastly, the third and final part of the analysis will focus on the future of the industry.

City residents have by now undoubtedly observed the explosion of e-bikes, e-scooters and electric mopeds that have taken over bike lanes. …


This article was originally published on my free business strategy newsletter, No Ordinary Strategy. To get insightful, well-researched articles delivered straight to your inbox every week, click here.

Photo by Gerson Repreza on Unsplash

Founded in 2002, GoPro (NASDAQ: GPRO) is the pioneer in active lifestyle cameras, practically inventing the market segment (GoPro). While their brand may be a household name, GoPro is struggling: ever since its 2014 IPO, the company has seen very-little to zero growth. Since its 2014 peak of $86.97, the stock has dropped by 86.8% to $11.48 as of publication.


This article was originally published on my free business strategy newsletter, No Ordinary Strategy. To get the insightful, well-researched articles delivered straight to your inbox every Thursday, click here.

McDonalds vs. Burger King is a classic tale of business rivalry. Since the 1950s, the two fast-food giants have been battling out for market share in the ever-saturated fast-food market. The winner? Depends when you ask.

Most recently, the UBS Evidence Lab surveyed over 2,000 U.S. …


This article was originally published on my free business strategy newsletter, No Ordinary Strategy. To get the insightful, well-researched articles delivered straight to your inbox every Thursday, click here.

Amazon logo on a Samsung Phone
Photo by Christian Wiediger on Unsplash

Just last week I bought a new bathmat for my apartment. Like most Amazon shoppers, I didn’t think twice about the exact price: it was within my price range, the mat had good reviews and it would be delivered the very next day.

Great. I ordered it.

In hindsight, it turns out I got a good deal. At $12.99, the bathmat was the cheapest it had ever been.


This article was originally published on my free business strategy newsletter, No Ordinary Strategy. To get the insightful, well-researched articles delivered straight to your inbox every Thursday, click here.

Photo of outside the cinema
Photo by Myke Simon on Unsplash

Founded by Stacy G. Spikes in 2011, Moviepass wanted to offer a subscription-service for movie-goers. According to Spikes, the idea behind Moviepass came from his realization that with an ever-declining number of movie theater attendees, there was an opportunity to modernize the movie-theater industry.

The company was backed by True Ventures, AOL Ventures, Lambert Media, Moxie Pictures and Helios and Matheson. …

Benjamin Schroeder

Strategist, Entrepreneur and Mountaineer. I write a free, weekly newsletter on business strategy at bcrschroeder.com.

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